Fulcrum Digital, a company approaching its 25th anniversary, has carved out a significant place for itself in the tech industry, particularly in AI and automation. Over the past two decades, the company has seamlessly integrated deep technological expertise with industry-specific solutions, positioning itself as a domain-driven tech firm with strong capabilities in sectors like finance, healthcare, and e-commerce. As it looks toward the future, Fulcrum Digital’s commitment to innovation, ethical AI, and autonomous technologies is shaping the company’s path forward. In an exclusive interview, Dhana Kumarasamy, CEO of Fulcrum Digital, spoke about the company’s growth journey, its focus on industry-aligned AI solutions, and the future of autonomous systems.
The Growth Journey: From Tech Consulting to Domain-Driven Solutions
Fulcrum Digital was founded nearly 25 years ago as a tech consulting firm focusing on mid-market businesses in the United States. The early years saw the company heavily invested in technology solutions, offering expertise to help businesses modernize and optimize their operations. However, as the company matured, it recognized that technology alone wasn’t the complete solution—industry knowledge and the ability to integrate technology into specific business processes were just as important.
Kumarasamy explains that the company’s shift to a more domain-driven approach was a pivotal moment. “Technology must be combined with industry knowledge to succeed,” he emphasizes. Over time, Fulcrum Digital began to build expertise in six key business verticals: finance, insurance, e-commerce, healthcare, manufacturing, and retail. By focusing on these sectors, the company could create bespoke, industry-specific solutions that addressed the unique challenges of each sector. Today, Fulcrum Digital is not only a technology-driven firm but also one that understands the intricate needs of the industries it serves.
This shift has allowed Fulcrum to grow significantly over the years, expanding its client base and global presence. The company has continually adapted to emerging technologies like blockchain, quantum computing, and generative AI, ensuring that its offerings remain cutting-edge and highly relevant to the ever-changing market demands.
The Strategic Role of AI in Industry Automation
One of the standout innovations from Fulcrum Digital in recent years is its AI-powered suite of tools, particularly the FD Ryze Agents. These AI agents are designed to transform operations across various industries by automating tasks and improving decision-making. FD Ryze Agents provide ready-to-use AI solutions that can be easily customized to meet the needs of clients across different sectors.
In e-commerce, for example, FD Ryze Agents help customers navigate vast product catalogs, acting as a product finder that streamlines the purchasing journey. This AI solution is not just relevant for B2C e-commerce but also for B2B industries where sourcing products from multiple suppliers can be complex. For the insurance industry, FD Ryze Agents are revolutionizing customer service by significantly reducing wait times. A recent implementation for an insurance client saw call wait times drop from 45 minutes to just 10 minutes, thanks to the AI agent’s ability to gather necessary data and provide immediate responses to customer queries.
These AI-driven agents are not just about automation but are also a step toward the broader vision of enterprise-wide automation. Kumarasamy envisions a future where AI agents can seamlessly integrate across functions, reducing human intervention and streamlining processes. For instance, in insurance underwriting, AI agents could expedite the assessment and approval process with minimal human input, leading to faster decision-making and improved operational efficiency.
Autonomous Technologies: The Future of MetaHumans and AI Integration
As autonomous technologies evolve, Fulcrum Digital is keenly focused on their potential to drive positive societal change. One area where the company sees significant promise is in the development and deployment of MetaHumans—hyper-realistic digital humans that combine AI, robotics, and VR/AR technologies. These technologies are designed to have a positive impact on industries like training, employee engagement, and customer service.
Fulcrum Digital’s investment in autonomous systems is rooted in its commitment to responsible innovation. Kumarasamy believes that when applied responsibly, autonomous technologies can bring significant benefits to society. “We see MetaHumans and generative AI as complementary tools that can enhance human interaction while delivering greater operational efficiency,” he notes. One example of this is the company’s work in factory training using VR and AR. Workers are trained in a virtual environment before a facility is even built, which allows them to be more prepared and reduces the time spent on in-person training.
Fulcrum Digital’s broader approach to autonomous systems also emphasizes the importance of regulatory compliance and ethical standards. The company is actively working with industry peers and regulatory bodies to ensure that its AI solutions meet global standards like GDPR. This commitment to responsible AI development is integral to Fulcrum’s strategy, ensuring that the benefits of autonomous technologies are maximized while minimizing risks.
Global Expansion and India’s Strategic Role in Fulcrum’s Future
Fulcrum Digital’s global expansion strategy has been closely tied to its strong presence in India, where the majority of the company’s talent is based. Approximately 75-80% of Fulcrum’s workforce is located in India, with Pune serving as the hub for 70% of its tech teams. The company’s focus on India has been crucial for its success, particularly in sectors like BFSI (Banking, Financial Services, and Insurance) and manufacturing, where the country’s growing tech ecosystem has created a fertile ground for innovation.
Kumarasamy highlights the strategic importance of India in Fulcrum Digital’s global growth roadmap. “India remains one of our largest tech hubs and a vital market, especially for sectors like BFSI and manufacturing,” he explains. The company’s strong understanding of India’s diverse geography and user needs has allowed it to create solutions tailored to the Indian market, which are then expanded globally.
One of Fulcrum Digital’s major initiatives in India is the development of its AI Innovation Hub, which has doubled in size over the past year. This hub is focused on advancing AI technologies and providing clients with scalable solutions for operationalizing AI at scale. In 2025, the company plans to expand the hub further and set up an AI Operations Center to manage and optimize AI applications. This will be a significant investment in India’s AI ecosystem, positioning the company as a leader in the global AI space.
Future Innovations: AI Super Agents and the Path Ahead
Looking ahead, Fulcrum Digital is committed to pushing the boundaries of AI and automation to help businesses achieve greater operational efficiency and business growth. One of the company’s key focuses is on developing “super agents” within its FD Ryze ecosystem. These advanced AI agents are designed to tackle complex, high-impact workflows across industries like finance, healthcare, and food services.
The goal is to leverage explainable AI to provide clients with better insights into decision-making processes, enhancing transparency and trust. As Kumarasamy notes, “We want to inject more domain-specific expertise into our products, making our AI tools better suited to unique industry challenges.” This approach ensures that the solutions Fulcrum Digital delivers are not just technologically advanced but also strategically aligned with the business goals of its clients.
In the coming years, Fulcrum Digital plans to deploy even more AI-powered agents across a variety of industries, with the goal of expanding its portfolio of AI agents by over 200. These agents will be fully automated, customizable, and accessible to business users, enabling companies to operationalize AI at scale and gain a competitive edge in their respective industries.
Fulcrum Digital’s vision for the future is one of seamless integration of new technologies. Instead of replacing existing infrastructure, the company seeks to gradually integrate AI, automation, and MetaHuman technologies into current systems, ensuring that businesses can continue to benefit from their past investments while adopting new innovations.
As Fulcrum Digital celebrates its 25th anniversary, it stands at the forefront of AI, automation, and autonomous systems innovation. With a commitment to responsible, explainable, and accessible technology, the company is poised to continue driving positive change across industries, delivering smarter, faster, and more transparent solutions for businesses worldwide.
